Social Media has become an integral part of every business and giveaways are a successful and trending marketing technique to grow social media reach and increase brand awareness. The companies that sell physical products like T-Shirts, shoes, etc can offer their products as giveaways but what if you don’t sell such products what would you offer your audience? Well, the answer is simple: Gift Card.
You could be a Spa owner, DJ, Blogger or an Interior Designer, people will love winning gift cards from your social media platforms. Giveaways are fun and interesting as they not only attract public but it also increases the chances of converting potential customers into regular customers. This also raises an excitement level among your followers as it makes them feel like a kid waking up on a Christmas day to find out what is in their sock!
Why Gift Cards as Giveaway Choice?
Gift card giveaways are very easy to operate. Gift Cards don’t require expensive shipping as compared to bulky products. One does not have to be worried about the gift card getting damaged during shipping like some delicate or large product and if you are providing E-gift cards, well then you need not worry at all about the above problems! Another benefit of gift cards is that it suits everyone despite age or gender. A gift card can be used by anyone!
How to set up the Giveaway?
Set your goal
The very first step is to set a goal as to what do want to achieve. It could be gaining more followers, 100 retweets or people participating in a survey.
Pick a Gift Card
Next step is to pick up a good gift card to giveaway to the winner. It is recommended to give a personalized gift card to make it more personal and special. This gift card could be for one of the services you provide or for any other products, a meal at a restaurant, etc.
Promote Your Giveaway
Spread the word about the giveaway on all your social media platforms. Make your post interesting and attract your audience by giving them a glimpse of what you have to offer. For example, you can post something along the lines of, “ Keep Calm and win a Spa-Day Plan! Retweet to win it”. If you have a mailing list, you can even promote your giveaway via emails instead of just social media platforms. More the merrier, right?WP-Gift Card Plugin
Make Entering the Giveaway Easy
Do not complicate entering the giveaway as the main goal is to increase interactions with your social media account. So, keep the entry-level low, to make more people participate in the giveaway.
Celebrate the Winner
The work does not end when you get a winner and send them a gift card. Make a big announcement of the winner. Also, you can post a picture of the winner with their gift card and them enjoying whatever they bought with that gift card. This builds a bond with your followers and more people would be willing to participate in future giveaways looking at these posts.
Now that you how to successfully run a giveaway program and increase read of your social media account using gift cards, what are you waiting for? You can go to WP-Gift Card Plugin and get a customizable gift card right away. Here, you can set the amount and the expiration date for the gift card along with adding your company’s logo, the winner’s name along with a
message to make your follower feel more special. This plugin is now also compatible with WooCommerce.