Gift cards are getting more and more popular and according to the recent marketing research, more than 90% of US shoppers receive or buy a gift card every year. So if you are planning to start a gift card program, here are a few things that you should keep in mind.

POS compatibility

When choosing a gift card program for your business, it is very important to make sure that it is compatible with your current POS system. Gift cards can bring in new customers, and boost sales (you can know more about by reading our article about boosting sales using gift cards) but this works only if your POS system is able to redeem the gift cards that you sell.

Card type

Take into consideration whether you want to offer physical gift cards, digital cards or both. For digital gift cards, look at how you would like to host them, such as through a third-party site or through your own website.

Customization options

Everybody loves gift cards but customized gift cards are the best. So, offer your customers customization options when they purchase a gift card.

Make gift card stand out

Draw attention to your gift cards by showcasing a variety of eye-catching card designs and messages. If you are selling physical gift cards, keep them in your customer’s line of sight.

Market them right

Once you start your gift card program, remember to market it in the right way. Put information about the gift card on your flyers, newsletters, website and also social media pages.

Incentives

Offering the option of rewarding high-spending customers with a certain dollar amount back on a gift card not only provides an incentive for the customers to spend more, but it could also increase the chance they’ll come back for another visit.

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