Gift Cards are a great option as a gift for your loved ones as well as marketing strategies for your business. If you wish to increase your sales you can read our article on ‘How to boost sales using gift cards?’ There are multiple ways of selling gift cards to your customers, but to reach potential customers and beyond, you can use Facebook and increase your gift card sales.
Facebook allows you to sell gift cards by both with and without paying for it. Which means you can promote your gift cards on Facebook for free of cost or at a minimal rate. Here are some methods that you can use to promote your gift cards.
Free Facebook Promotion
The simplest way to promotion is via Facebook posts. Post any announcements or deals about your gift cards on your Facebook page. Make sure that your posts are creative, and appealing to your audience. You can use the boost Post service to turn your post into a paid ad.
Engage with different groups, pages, and communities on Facebook and participate in the conversations. This will build your brand awareness and people are likely to get attracted to your gift cards.
Facebook Cover Photo
The cover photo of your Facebook page is of prime importance. Make sure to combine the right design, message, and call to action for your gift cards and use it for your cover photo.
Paid Facebook Promotion
Facebook ads are useful for targeting audiences according to location, interest, gender, etc and also set the right budget. The best time to promote your gift cards using Facebook ads is the holiday season, Mother’s Day, Friendship’s days, Father’s Day, etc.
Facebook offers are similar to Facebook ads. Here, you post is converted into an ad with a ‘Get Offer’ button. The audience can click on this button and are quickly transported to the site. It is best suited for companies that sell gift cards online.
Facebook’s build your audience feature
This feature is not directly related to the promotion of gift cards but it can surely help to increase the traffic to your Facebook page.