E-Commerce is one of the leading business in the market with about 71% of shoppers wanting to shop online as they believe that they get better seals online rather than offline. While other marketing tactics are definitely important, SEO ranking improvement of the website and product content should also appear among the top priorities to bloom the sales. SEO or Search Engine Optimization basically improves a website’s ranking on the result list of search engines.
Add New Keywords
The very first thing you can do to optimize your website is to update the keywords. You can add new and popular keywords or phrases to the existing ones. This should be specially done during the holiday season as that is the time of the year when maximum sales are expected. These keywords can be researched and found through tools like Google Adwards.
SEO Friendly URL
The URL of your website is the main ingredient of your website. Always build URL’s that are user and search engine friendly. Make use of appropriate keywords in the URL to increases theGoogle ranking to increase engagement with your site which inturns will increase sales of your products.
Update Your Landing Page
A well-maintained website has better chances of attracting customers. You should keep updating your landing page and customize it according to different holidays or during big sales. This makes the website interesting and this method can also be used to insert new and relevant keywords targeted to a certain holiday.
Add Special Holiday Sales Pages
As every store owner knows, maximum sales are acquired during the holiday season, you can create special holiday page to your website. Here, you can upload special deals, holiday sales items, promotions, etc.
Post New Content
Search engines prefer websites that produce new and fresh contents. So, you can have your blogs about shopping tips, gift ideas, holiday promotions or any other topics that might interest the customers.
Offer Gift Cards
Gift cards are the best way to increase sales. When you offer gift cards, you should promote them using SEO strategies. Use best gift card keywords and specific links to purchase them. Many businesses do well simply through the sale of gift cards, especially for the holiday season.
You can learn how gift cards increase sales by reading our previous blog ‘How to boost sales using gift cards?’. Also, you can use WP-Gift Card Plugin for your website, to provide a simple yet unique gift card option.