Many surveys have shown that an E-Commerce store that offers a gift card option gets more traffic and makes more revenues. The demand for gift cards in the market keeps on increasing especially during the holidays. Nowadays, the popularity of e-gift cards is rising. What is a Gift Card? A Gift Card is like a prepaid card which lets customer buy products at a is counted price. Gift Cards are usually used by store owners as a marketing tool.
Reasons People Prefer E-Gift Cards
There are certain reasons that make e-gift cards more special than the regular gift cards, cash or any other gifts:
- You can buy e-gift card basically anywhere like sitting at your couch or working in the office without having to visit a store.
- It lets the receiver buy something of their choice.
- You don’t have to carry around e-gift card like the physical gift card.
- You don’t have to worry about the e-gift card being stolen.
How Gift Card Option Helps E-Commerce Sites?
- Increases Sales
- You can increase your sales with the help of gift cards. When a customer has a gift card, they will return to your store to buy new products. Mostly, the customers tend to buy products more than the amount on the gift card. Hence, the sales of your store increase.
- Attracts New Customers
- When a gift card of your e-commerce site is gifted to a person, they visit your site to use the gift card. If they like the products on your site, they are likely to return to your site and often become a recurring customer.
- Builds Brand Awareness
- Gift Card option also helps to enhance brand awareness about your e-commerce site as everybody loves discounts and word spreads about discounts like fire in dry hay. Gift cards possess great potential to acquire new customers and boost sales. You can read about ‘How to Boost Sales using Gift Cards‘ in our previous article.
How to make your Gift Card Game Strong?
- Customization
- Gift Cards are great but customized gift cards are like the cherry on the cake. So, offer your customers with personalized gift cards to make them feel special. This builds a bond with them, and they are more likely to stay loyal to your site.
- Social Media Promotion
- Spread the word about your gift cards on all your social media platforms to attract more customers and increase the popularity of your e-commerce site.
You can use our plugin ‘WP-Gift Card Plugin‘ for your E-Commerce site and enjoy all the benefits mentioned above. WP-Gift Card Plugin lets you customize the gift cards according to your choice. You can add your logo to these gift cards, images of an event, etc. It also allows you to set the amount and expiry date according to your choice. So, what are you waiting for? Give it a try and make your E-Commerce site better!