E-Gift Cards are virtual gift options that let the customers buy a gift which will let the recipient purchase a gift of their choice. A recent survey showed that 30% of the most searched products comprised of E-Gift Cards or Coupon Codes over the Internet. Also, it has been found that the store owners that sell gift cards are only aware of its benefits and not about the mistakes they do regarding these gift cards. So we bring you the do’s and don’ts about E-Gift cards for your E-Commerce store!
Don’t Wait for the Holidays to Offer E-Gift Cards
The demand for gift cards increases by 20% during the holiday season so most store owners wait for this season to sell gift cards. But, it is important to know that the sale of e-gift cards on WooCommerce is not restricted to the holiday season. So, the store owners should sell gift cards all year round and make money in all the seasons.
Store owners should invest in a proper gift card program keeping the Point-Of-Sale (POS) in mind as customers purchase the e-gift cards for their friends, family or colleagues at varied prices and multiple occasions.
Overlooking Gift Cards Laws and Regulations
Every country follows a different set of laws and regulations regarding gift cards. So, a store owner must be well researched about these rules and stay updated to new policies.
Presentation is a key to a gift, so if the gift cards are giving attractively, that would increase its appeal. This can be done by attaching the gift card to a bow or putting it in a small bag or a box.
Unappealing Gift Card Designs
Gift cards bring in a lot of business if they are implemented properly. Gift cards should be made available with multiple design templates. To keep your gift cards trending, they should be attractive, represent different occasions while being consistent with the merchant brand. New designs can be added every year.
Not Investing in Gift Card Marketing
It is important to invest in gift card marketing as it helps to spread the word in the market about your gift cards and keeps new and current customers informed about it.
Not Providing Customizable E-Gift Cards Templates
Customizable gift cards provide the customers with an opportunity to turn them into satisfied and delightful customers. It makes their shopping experience joyful. Allowing them to add a message or a picture to their gift card, enhances their shopping experience.
Not Providing Multiple Delivery Options on Gift Cards
The store owners should provide their customers with at least three delivery options on their gift cards. This allows them to choose the delivery option that suits their requirements and increases the sales of the gift cards. The delivery options could be through an email, their doorsteps or directly downloading the link from your website.
Not Allowing your Customers Gift Card Scheduling
Another mistake that store owners do is by not providing the customers to schedule the date they want to deliver the gift card. It is disappointing for the customers to purchase a gift card that is not delivered on their desired date. This often leads them to leave the site without making the purchase.
It has been found that about 85% of gift cards are used within 60 days. All businesses are venturing into digital gifting. The future of these businesses can be molded by these digital gift cards in the following manner:
- Amplify more sales for future
- Entice consumers to spend more than the valid amount in gift cards
- Multi-celebration from solo gift card
- Introduce gift cards that can be emailed
- Introduce varied gift card types to your business
So, if you want to up your game in the e-commerce market, we have got just the perfect ways to sell gift cards and get maximum benefits:
The best program for retailers to introduce the upsell system is gift cards. The store owners can channelize the entire upsell cycle by incorporating a gift card at the end of the cycle.
Pricing the same as a product
An E-Commerce store should shelf out e-gift cards as a product itself. This helps the buyer to buy a gift card like any other product. These cards can be personalized for different occasions to gain more attraction.
E-gift cards are always purchased based on their looks. So, it is extremely important to provide attractive and creative gift cards and customizable gift cards.
Digital gift cards have a maximum number of benefits from presenting a gift card to extending for a referral.
Digital Gifting has a bright future in the months to come. It is becoming important for e-commerce store owners to learn the art of buying and selling transactions with captivating gift cards. The WP-Gift Card Plugin is the ultimate gift card solution for you! Here, you can design your gift cards by adding your brand’s logo, message or picture of a recent event. The gift cards will boost your sales and increase the traffic on your website. Visit us to know more!