Would you like to enhance your e-commerce website? Would you like to make it user-friendly and gain more traffic? We bring you 10 features that your e-commerce site should have!
If you own an e-commerce website, the very first thing that you should keep in mind is to make your website mobile friendly. So, ensure that the mobile view for your site is responsive and compatible with different devices. Along with this, it is also recommended building a mobile application of your e-commerce store as people nowadays shopping on their phones over their computers.
Security is one of the most important feature of an e-commerce store as it guarantees your customers that they can rely on you to keep their information safe. So make sure that you are using secure servers and information like credit/debit card data, email ID’s, passwords, etc are stored in an encrypted format.
User Reviews and Ratings
Most customers tend to make a purchase after reading reviews and checking the ratings of a product. So make sure you have this feature on your site. Also, you should reply to these reviews as it builds trust among your customers.
Similar Product Suggestion
When your customer is searching for a certain item and a similar product suggestion pops up, it creates an effect of desirability. This makes the customers happy as they get more options to choose from, and they often end up buying more products than they had come for.
Customers are attracted to discount, like bees to honey! Special Discounts are a great marketing tool. It can be advertised to the customers via SMS, emails, social media, etc, and they will get triggered to buy products from your site.
There is a craze about gift cards especially during holidays as they are a very convenient yet personalized form of gifts. So provide your customers with a gift card Option.
You can provide your customer with this option using our plugin ‘WP Gift Card Plugin‘.
Integrations To make your e-commerce site shine, integrate it with multiple payment gateways instead of limiting it to credit/debit card and COD. You can include net banking, wallets, and much more.
Order Management provides detailed information regarding buyer cancellation, refunds, order verification, exchange, etc. This simplifies work for the merchant as it keeps track of the order at every stage.
It is important to have clear communication when you are running an e-store. So make sure that your customer is well-informed about the status of their product by sending them notifications on every stage.
Social Media is a great way to make a bond with your customers as well as creating a brand name. So, you should link your online store with social media platforms.