Festive Seasons and special days are best times to increase traffic to your website and boost your sales as people are baffled about what to gift their loved ones, clients, employees, neighbors, relatives and friends. So, many prefer gift cards and vouchers instead of gifts because they are flexible, easy to use and buy. The rate of people purchasing gift cards increases every year.
Selling gift cards can help businesses to grow on big sale with very less efforts. They are multi supported plugins that are perfect solutions for cards, vouchers, rewards, promotions, etc. These plugins help sell any product or services online using PDF gift cards that can be printed and redeemed. Using digital cards is more beneficial than the good old plastic gift cards as they are in PDF format making it easier to access as you get it sitting right at your home. Also, as the retailer have the
shoppers email and phone number, the shoppers are reminded about redeeming these cards before the expiry date and about other offers and new gift card options.
These are the few ways in which gift cards boost your business:
Gift Cards – Marketing Tool
Gift cards have proven to be one of the most powerful marketing tools. It promotes your website or brand like no other. Not only the buyer of the gift card but also the receiver of the gift card visits your website and if they make a purchase and like it, they often come back to either buy another gift card or other products. So, gift card is a way of advertising your business without even paying for it.
Gift cards increase sales as when you buy a product at discounted rate, its appeal automatically increases. Sometimes, when a customer has a budget while shopping, due to this gift card, he/she might buy more products as it fits their budget or they might buy a costlier product.
Gift Cards Expands Your Customer Base
It also help increase the customer base as once someone has visited your website, they often tend to visit it again if the like the products and services. Sometimes these customers don’t even wait to return again as they end up buying products that amounts more than the gift card’s price as they liked the products listed on the site.
Build A Strong Brand
Making people aware about your brand is very important as more people are aware about the brand, the more the number of sales. Gift cards help to bring awareness to your brand. Even if people know about the brand, they might not have visited the site or know about all the products/services provided by you. So, they bring people to your website while elevating your brand name in the market.
Gift Cards – Magnet for New Customers
It compels potential customers or dormant customers to make a purchase because of the appeal of buying products at lower rate. Few people might visit your website but never purchase anything. These customers when receive a gift card or discount coupon, they often end up buying something.
Gift Cards – Data Collection Agents
They are one of the best ways of collecting data and forming a contact list. When a person buys a gift card for someone and the entered data of themselves and the receiver, that data should be well collected.This data an then be used to send promotional messages/mails which ultimately brings up the sales.
When a customer makes regular purchases and has been with your company for a long time, they should be provided with loyalty rewards. This builds trust towards your company among the customers and they stay satisfied and happy with your services and continue making purchases.So, loyalty reward acts as a win – win situation for both the company and the customers.
These gift cards are not necessarily to be used only during festive time but can also be used tall year-long in the form of reward points, discount vouchers and such other schemes. A good gift card experience also helps in word of mouth publicity.
In order to make a success out of the gift card plugins, one must also need strong marketing efforts. The gift cards should have good designs and customised gift cards are the best. Our websites codemenschen gift card plugin helps create and track gift cards which are supported by sites like WooCommerce and WordPress.
Here, customers can design their own templates with their company’s logo and according to the need or occasion. Also, there are few inbuilt templates that can be used. Email of the purchased gift card/voucher is sent to the recipient on successful completion. One can add a message to be printed on the PDF gift card/voucher. also, it supports multiple payment gateway integrations like Stripe, PayPal and SofortPay. You can also set voucher
expiry (fixed date,days) and many more other features. So, why not try this creative way that is beneficial for both your customers and your company.