When you are in a fix as to what you should gift your loved one, gift cards prove to be one of the best and safest option. Gift Cards show that you have put in some thought and effort in gifting. Gift cards offer a number of surprising benefits sure to please the store owners as well as the recipients.

Freedom to choose

Gift cards gives the receiver the freedom to choose a gift of his/her choice. They can buy something that they actually need or want.

Attract New Customers

Gift Cards are very beneficial in attracting new customers and converting potential buyers into customers. Gift card encourages people to visit your website or store and try your product. If they like your product they are likely to visit your store again to make additional purchases.

Increase Brand Awareness

Gift cards help spread awareness about your brand among customers as people gift each other gift cards on different occasions, and festivals. It also forms an image for your brand as your company’s logo is present on the gift card.

Improve Sales

Although gift cards have a set amount, people often tend to buy a product more than the amount on the gift card and as they have to pay only a part amount for the product, the customers often end up buying the product which profits the store owner.

Cost efficient

All gift cards are paid for in full up front, and it’s also possible that some gift card purchases will go unused, meaning that’s essentially extra revenue for your store.

Time efficient

When you want to gift something to your loved one, it takes a lot of time to think what to gift them and then you have to browser stores to find the perfect gift but with the option of the gift card, your work becomes easier and less time-consuming.

Convenience

Gift cards are very convenient to use and with e-gift cards, it has become even easier as you don’t have to carry the physical gift cards around which decreases the possibility of losing it or getting it stolen. The e-gift cards are received directly on the customer’s mobile through email or SMS.

Reduce Fraud

E- gift cards keep a track of credit and expiry date of a gift card. This help avoids any kind of fraud which might occur otherwise.

You can visit our website WP Gift Card Plugin and enjoy all the above benefits of gift cards.